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	<title>highnoonfilm - clarity in crisis</title>
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		<title>PETN Could Have Downed Plane</title>
		<link>http://highnoonfilm.com/petn-could-have-downed-plane/</link>
		<comments>http://highnoonfilm.com/petn-could-have-downed-plane/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 20:12:13 +0000</pubDate>
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		<description><![CDATA[According to unnamed sources in a Washington Post article, the total amount of the explosive PETN (Pentaerythritol Tetranitrate) carried by suspected terrorist Abdulfarouk Umar Muttalab, was more than sufficient to have disabled the plane.
To those in the counter-terrorism community, this incident exposes a number of gaps in screening procedures used internationally, and the problems associated [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_584" class="wp-caption aligncenter" style="width: 420px">
	<a rel="attachment wp-att-584" href="http://highnoonfilm.com/petn-could-have-downed-plane/chemphyschem_petn_toc_august_16_2006/"><img class="size-full wp-image-584" title="chemphyschem_petn_toc_august_16_2006" src="http://highnoonfilm.com/wp-content/uploads/2009/12/chemphyschem_petn_toc_august_16_2006.jpg" alt="Medium Yield Explosvie-PETN" width="420" height="305" /></a>
	<p class="wp-caption-text">Medium Yield Explosvie-PETN</p>
</div>
<p>According to unnamed sources in a Washington Post article, the total amount of the explosive PETN (Pentaerythritol Tetranitrate) carried by suspected terrorist <a title="Abdulfarouk Umar Muttalab" href="http://en.wikipedia.org/wiki/Abdulfarouk_Umar_Muttalab">Abdulfarouk Umar Muttalab</a>, was more than sufficient to have disabled the plane.</p>
<p>To those in the counter-terrorism community, this incident exposes a number of gaps in screening procedures used internationally, and the problems associated with trying to instill global standards on such an enterprise. It appears that terrorists continue to exploit less stringent screening by carefully selecting their points of departure, as was the case with the 9/11 hijackers.</p>
<p>But the incident also calls into account our own information sharing procedures and &#8220;no fly&#8221; lists. By all accounts, this suspect should have raised a number of red flags that when taken together would have singled him out for additional screening, or a denial of his Visa. Unfortunately, the current system does a poor job of tying these markers together.</p>
<p>What measures were taken to protect commercial aviation against PETN being carried inside underwear or even anal cavities? This method of attack was used by a Saudi suicide-bomber, Abdullah Hassan al Asiri in August of 2009. He attempted to murder the Saudi Arabian Deputy Minister using very similar methods, and was also backed by a cell based in Yemen.</p>
<p>Were travelers departing Yemen subject to any increased screening after that incident? Were additional &#8220;puffer&#8221; machines, explosive sniffing dogs, or other measures increased for passengers leaving Yemen?</p>
<p>It may well be that the American intelligence community suffers from it&#8217;s own vast global dominance, being too slow to react to a nimble foe. The incident involving a PETN attack sewn into underwear occurred late in August, barely four months ago. In an entrenched bureaucracy four months is barely enough time to study such an incident, much less to deploy effective countermeasures. But to small, agile organizations like the cells utilized by our enemies, four months is more than enough time to organize another attack.</p>
<p>Equally puzzling is why terrorists remain fixated on commercial aviation as a target, especially when soft targets abound both domestically and internationally. The lack of Central leadership may be the reason. Individual actors and small cells are left to plan and execute their own attacks, resulting in a series of &#8220;copycat&#8221; attacks based on previous attempts.</p>
<p>Regardless of the outcome of the reviews underway now, Americans may have to come to grip with another reality that the rest of the world takes for granted. No amount of screenings, watch lists, or restrictions on activity within an aircraft can guarantee 100% safety. We must balance our desire for security with essential liberty, and accept that any conflict will generate casualties. Learning to accept those casualties is necessary unless we wish to see our society transformed into a unrecognizable police state.</p>
<p>For many, the screening procedures already in place have resulted in the choice to travel less often by air. Increasing those restrictions will surely result in more travelers reaching the same conclusion. These attacks are slowly changing the view of air travel and it&#8217;s usage by Americans&#8211;and achieving at least a moral victory for the terrorists.</p>
<p><sup id="cite_ref-8"><a href="http://en.wikipedia.org/wiki/Pentaerythritol_tetranitrate#cite_note-8"><span> </span><span> </span></a></sup></p>
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		<title>Death Toll from H1N1 reaches 10,000</title>
		<link>http://highnoonfilm.com/death-toll-from-h1n1-reaches-10000/</link>
		<comments>http://highnoonfilm.com/death-toll-from-h1n1-reaches-10000/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 19:16:55 +0000</pubDate>
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		<description><![CDATA[It&#8217;s early in the traditional flu season of November-March, and swine flu (H1N1)  has already infected 50 million Americans, killing 10,000, most of them children and younger adults, according to the CDC.
Based on the latest estimates, the H1N1 strain has spread through 15% of the U.S. population since it was first identified in April. As [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_580" class="wp-caption aligncenter" style="width: 300px">
	<a rel="attachment wp-att-580" href="http://highnoonfilm.com/death-toll-from-h1n1-reaches-10000/swine-flu-outbreak-logo-4/"><img class="size-full wp-image-580" title="Swine-Flu-Outbreak-Logo" src="http://highnoonfilm.com/wp-content/uploads/2009/12/Swine-Flu-Outbreak-Logo.jpg" alt="US Deaths Exceed 10K" width="300" height="297" /></a>
	<p class="wp-caption-text">US Deaths Exceed 10K</p>
</div>
<div>It&#8217;s early in the traditional flu season of November-March, and swine flu (H1N1)  has already infected 50 million Americans, killing 10,000, most of them children and younger adults, according to the CDC.</div>
<p>Based on the latest estimates, the H1N1 strain has spread through 15% of the U.S. population since it was first identified in April. As of mid November, 200,000 people have been hospitalized, says Thomas Frieden, director of the <a title="More news, photos about Centers for Disease Control and Prevention" href="http://content.usatoday.com/topics/topic/Organizations/Government+Bodies/Centers+for+Disease+Control+and+Prevention" target="_blank">Centers for Disease Control and Prevention</a>. That&#8217;s about the same number of people hospitalized during the entire flu season, which usually lasts until May.</p>
<p>At least 7,500 adults 18 to 64 and 1,000 children younger than 18 have died of the disease, Frieden said. In a typical flu season, roughly 80 children die.</p>
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		<title>Opinion: Terror Alert Is A Failed Experiment</title>
		<link>http://highnoonfilm.com/opinion-terror-alert-is-a-failed-experiment/</link>
		<comments>http://highnoonfilm.com/opinion-terror-alert-is-a-failed-experiment/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 03:16:38 +0000</pubDate>
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		<guid isPermaLink="false">http://highnoonfilm.com/?p=552</guid>
		<description><![CDATA[History has an uncanny knack for repeating itself. In the late 1950&#8217;s, the US Government&#8217;s Office of Civil Defense adopted a system called &#8220;CONELRAD&#8221; (Control of Electromagnetic Radiation). In a nutshell, it stopped all radio and television transmissions in order to deny the Russians the ability to &#8220;lock in&#8221; on these signals and use them [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_573" class="wp-caption aligncenter" style="width: 200px">
	<a rel="attachment wp-att-573" href="http://highnoonfilm.com/opinion-terror-alert-is-a-failed-experiment/terroralertchart/"><img class="size-full wp-image-573" title="TerrorAlertChart" src="http://highnoonfilm.com/wp-content/uploads/2009/11/TerrorAlertChart.jpg" alt="Color Code A Failed Experiment in Messaging" width="200" height="299" /></a>
	<p class="wp-caption-text">Color Code A Failed Experiment in Messaging</p>
</div>
<p>History has an uncanny knack for repeating itself. In the late 1950&#8217;s, the US Government&#8217;s Office of Civil Defense adopted a system called &#8220;<em><strong>CONELRAD</strong></em>&#8221; (Control of Electromagnetic Radiation). In a nutshell, it stopped all radio and television transmissions in order to deny the Russians the ability to &#8220;lock in&#8221; on these signals and use them to guide bombers and ICBMs to their targets.<br />
It made sense, in a Cold War kind of way, but unfortunately, the government continued the program long after both sides had developed guidance technology that no longer required any assistance in finding their victims. As such CONELRAD has become a mocking reminder of that paranoia and ineffective government response. If you don&#8217;t believe me, then I suggest a visit to: <a href="http://www.conelrad.com" target="_blank">www.conelrad.com</a></p>
<p>We&#8217;ve long cautioned Public Information Officers that many well intended efforts at informing and preparing the public for the current &#8220;Homeland Security&#8221; threats could easily become tomorrow&#8217;s &#8220;Bert the Turtle&#8221;.  I can&#8217;t think of any better example of a flawed public outreach effort than the Homeland Security Terror Alert Color Code Chart.</p>
<p>In a new report, the incoming DHS Secretary tries to address the programs shortcomings, and the lack of public confidence in it. Recommendations are made about simplifying the code to only three levels or perhaps even dropping the &#8220;color scheme&#8221; all together.</p>
<p>With respect to the authors, we have a better idea. Drop the Terror Alert Chart completely. It&#8217;s a fatally flawed system that was doomed from it&#8217;s inception.</p>
<p>Take a step back from the ledge, and try to look at this with a cool head. If the US Government had intelligence that an attack was imminent, then that information must have been obtained through one of only a handful of methods:</p>
<p><strong>Electronic Intelligence: </strong>Monitoring of cell phone calls, social networks, radio communications, etc.</p>
<p><strong>Human Intelligence: </strong>Literally &#8220;spies&#8221; or members within the cells who had been flipped by our agents. Perhaps a tip from someone within the terrorists own circle of friends who had a change of heart.</p>
<p><strong>Random Discovery:</strong> Someone stumbles onto a site where bombs or biological agents were prepared and the evidence left behind.</p>
<p>No matter how the intelligence was obtained, by raising the terror threat, our government &#8220;tips it&#8217;s hand&#8221; and reveals that they&#8217;re aware of the plot&#8211;at least in a general sense. This may disrupt an ongoing investigation and allow members of the cell to escape. It may &#8220;burn&#8221; a source, literally putting their life in danger. It may cause the terrorists to switch to an alternative form of communication, making future intercepts impossible.</p>
<p>In short, it can really only be used as a &#8220;last ditch&#8221; effort to stop an attack by letting the bad guys know that we&#8217;re on to them. As such, it&#8217;s hard to imagine a scenario where it will ever be used at all.</p>
<p>Worse, it results in a cascade effects of law enforcement efforts including the deployment of additional officers, high visibility check points, additional screening at airports, etc. Millions of dollars of expense are incurred each time that the threat level moves up. In short, it is not a decision to be taken lightly, which explains why it has been raised so rarely.</p>
<p>In truth, there is little that the general public can do to help prevent a terrorist attack without a lot more information to go on. It&#8217;s unlikely that information would ever be released.</p>
<p>For example, the FBI might suspect a home-grown Aryan Brotherhood planned to attack gay bars using small arms and improvised explosives. This is a  coordinated attack that they suspect may occur in several cities on the same day. Even if they were free to release those details, what should we be on the look out for? Rednecks buying extra propane at the Quickie Mart? Hank Hill might roll over in his cartoon grave.</p>
<p>To be effective at preventing terror attacks, a person needs what is called &#8220;actionable intelligence&#8221;. Details of the suspects, perhaps photos of members, markings, tattoos, known associates, etc. By it&#8217;s very nature, this information is tightly controlled and not usually suitable for release to the public. Lacking actionable intelligence there is little that the public can do to aid the effort to prevent the attack.</p>
<p>Attempts to revamp the system, and make it simpler do nothing to address this fatal flaw. Our recommendation would be to scrap it,  and return to a time when actionable intelligence was shared within the law enforcement community, and the rest of us were left in the dark, often for our own good.</p>
<p>In this age where mistrusting the government has become as chic as the latest clothing line from Paris it might seem strange to say so, but sometimes you just have to depend on the government to protect us. And to do that, they can&#8217;t always share their secrets or their sources with us.</p>
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		<title>Edu-tainment Tackles Vaccine Production</title>
		<link>http://highnoonfilm.com/edu-tainment-tackles-vaccine-production/</link>
		<comments>http://highnoonfilm.com/edu-tainment-tackles-vaccine-production/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:21:05 +0000</pubDate>
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		<description><![CDATA[Despite criticism, more organizations continue to embrace &#8220;edu-tainment&#8221; in an effort to get their message out to the public. The latest group to try this approach is called &#8220;Fastervaccines.org&#8220;, whose aim is to encourage the development of new technologies to speed up vaccine production.
Headed by former US Senators Bob Graham and Jim Talent, this group [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_570" class="wp-caption alignnone" style="width: 400px">
	<a rel="attachment wp-att-570" href="http://highnoonfilm.com/edu-tainment-tackles-vaccine-production/duck_and_cover_bert_the_turtle_poster-p228886835009748519t5ta_400/"><img class="size-full wp-image-570" title="duck_and_cover_bert_the_turtle_poster-p228886835009748519t5ta_400" src="http://highnoonfilm.com/wp-content/uploads/2009/11/duck_and_cover_bert_the_turtle_poster-p228886835009748519t5ta_400.jpg" alt="Duck and Cover, the Orignal &quot;Viral Video&quot; " width="400" height="400" /></a>
	<p class="wp-caption-text">Duck and Cover, the Orignal &quot;Viral Video&quot; </p>
</div>
<p>Despite criticism, more organizations continue to embrace &#8220;edu-tainment&#8221; in an effort to get their message out to the public. The latest group to try this approach is called &#8220;<a href="http://fastervaccines.org" target="_blank">Fastervaccines.org</a>&#8220;, whose aim is to encourage the development of new technologies to speed up vaccine production.</p>
<p>Headed by former US Senators Bob Graham and Jim Talent, this group has seized the recent shortage of both H1N1 and seasonal flu vaccines to point out the problems associated with vaccine production. The result is a video that showcases how technology has changed since the 1950&#8217;s, except has it applies to vaccine production, which is still grown in chicken eggs.</p>
<p>Graham and Talent, who lead the Commission on the Prevention of Weapons of Mass Destruction Proliferation and Terrorism, use this video to address a far more serious question.  If medicine can&#8217;t react quickly enough to stop the spread of flu, Graham asks, what will happen when, not if, someone releases a biological weapon? &#8220;We think the threat is real. We want to take steps to reduce our vulnerability,&#8221; says Graham, whose group predicted that someone would release a bioweapon somewhere by 2013.</p>
<p>The &#8220;viral video&#8221; was  directed by Hollywood veteran Jay Lavender, who wrote the 2006 hit <em><a title="More news, photos about The Break-Up" href="http://content.usatoday.com/topics/topic/The+Break-Up">The Break-Up</a></em>. &#8220;We wanted people to pass it around and talk about it,&#8221; Larsen says. &#8220;We didn&#8217;t want to make an Army training film.</p>
<p>It remains to be seen how successful the effort with be, but it&#8217;s certainly a step in the right direction. Clients, especially those in government have to adapt to the changing media landscape. Press releases or stale public service announcements simply can&#8217;t compete for an audience in the age of YouTube, mobile communication devices, and 500 channels of cable TV.</p>
<p>&#8220;Edu-tainment&#8221; of the hybrid of education and entertainment offers the best hope at bridging that attention span gap. Creating messaging that includes entertainment elements such as a compelling narrative, action, and drama can certainly help gain the attention of your audience, but it can also leave an agency vulnerable to criticism and second guessing.</p>
<p>&#8220;When an agency produces a flashy video, with a Hollywood style approach&#8221; said Les Rayburn, director of High Noon Film, &#8220;it&#8217;s easy for someone to make political hay by accusing them of being wasteful or lavish&#8221;. High Noon Film is a leader in edu-tainment production and social marketing with many government clients.</p>
<p>&#8220;You have to be prepared to meet those objections head on. We try to point out that nothing is more wasteful that spending money on a video, poster, or PSA that no one pays attention to.&#8221;, Rayburn remarked, &#8220;And there has been serious scientific research to support that these types of productions are successful where others are not&#8221;.</p>
<p>&#8220;In the 1960&#8217;s, the US Government produced a whole series of radio, television, and film projects designed to help out with Civil Defense. Most of these are either forgotten, or the subject of ridicule now, but the one that is remembered is <em><strong>Duck and Cover</strong></em>&#8220;, commented Rayburn, &#8220;It was a simple message, told in an entertaining fashion. In some ways, it was ahead of it&#8217;s time. The trick is to create something that entertaining, that memorable, with an accurate, timely message&#8221;.</p>
<p>Non-profits and even traditional private sector companies have also begun to embrace edu-tainment to help their messages break through the cluttered media landscape. Coke, BMW, GoDaddy.com, and other companies have produced high profile narrative based projects where a storyline is introduced to consumers via television ads, and then continued on the company&#8217;s web site.</p>
<p>&#8220;It&#8217;s similar to product placement advertising&#8221; Rayburn commented, &#8220;companies want to extend the reach of their brand and engage consumers in other ways besides traditional advertising&#8221;.</p>
<p>So, while it may seem unusual for a policy group to use a short, humorous film about chicken eggs to push their message to elected officials, it certainly won&#8217;t be the last time that someone attempts to make someone laugh and think at the same time. Duck and Cover for the information age.</p>
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		<title>Lack of Surge Capacity May Haunt US</title>
		<link>http://highnoonfilm.com/lack-of-surge-capacity-may-haunt-us/</link>
		<comments>http://highnoonfilm.com/lack-of-surge-capacity-may-haunt-us/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 19:26:29 +0000</pubDate>
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		<description><![CDATA[Spooks and goblins may not be the scariest thing this Halloween season for Americans infected by the H1N1 Swine Flu virus. The lack of surge capacity in the nation&#8217;s Intensive Care Units (ICU) may become their greatest fear.
A  report by Trust for America’s Health (TFAH) warned “that 15 states could run out of available hospital [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_559" class="wp-caption aligncenter" style="width: 300px">
	<a rel="attachment wp-att-559" href="http://highnoonfilm.com/lack-of-surge-capacity-may-haunt-us/article-1206807-060783c1000005dc-36_468x382/"><img class="size-medium wp-image-559" title="article-1206807-060783C1000005DC-36_468x382" src="http://highnoonfilm.com/wp-content/uploads/2009/10/article-1206807-060783C1000005DC-36_468x382-300x244.jpg" alt="An Old Specter Returns for Halloween" width="300" height="244" /></a>
	<p class="wp-caption-text">An Old Specter Returns for Halloween</p>
</div>
<p>Spooks and goblins may not be the scariest thing this Halloween season for Americans infected by the H1N1 Swine Flu virus. The lack of surge capacity in the nation&#8217;s Intensive Care Units (ICU) may become their greatest fear.</p>
<p>A  report by Trust for America’s Health (TFAH) warned “that 15 states could run out of available hospital beds during the peak of the outbreak [of the H1N1 Swine Flu] if 35 percent of Americans were to get sick&#8221; from this flu virus.</p>
<p>“12 additional states could reach or exceed 75 percent of their hospital bed capacity, based on estimates from the FluSurge model developed by the Centers for Disease Control and Prevention (CDC),” according to the TFAH report, “<a href="http://healthyamericans.org/reports/h1n1/TFAH2009challengesahead.pdf" target="_blank"><em>H1N1 Challenges Ahead</em></a>.&#8221;</p>
<p>Though H1N1 has proven to be mild, even when compared to the annual &#8220;seasonal&#8221; flu virus, the lack of immunity to this strain have resulted in it&#8217;s rapid spread. Hardest hit so far have been the Southeastern states where earlier school start dates have accelerated the spread of the virus.</p>
<p>During the past few months, over a  million Americans have been stricken with the H1N1 Swine Flu virus and more than 10,000 have had to be hospitalized. A little over a 1,000 have died, including 76 children.</p>
<p>The TFAH study echoes earlier reports from  various public health organizations warning about the lack of surge capacity in our nation&#8217;s emergency rooms and ICU wards. One doctor noted, &#8220;ICU&#8217;s are full every day of  the week. How will we handle a 30% increase in admissions?&#8221;</p>
<p>An uptick in ICU admissions would task the public health system considerably, and the worst news may be that the traditional flu season has only just begun and will run through the Spring of 2010.</p>
<p>The report goes on to make recommendations for public health officials and emergency managers to meet the surge demands. These include designating a hospital or group of hospitals in a given region to handle flu cases, and postponing elective surgeries until Spring.</p>
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		<title>The Dirty Bomb Question &amp; Social Media</title>
		<link>http://highnoonfilm.com/the-dirty-bomb-question-social-media/</link>
		<comments>http://highnoonfilm.com/the-dirty-bomb-question-social-media/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:46:32 +0000</pubDate>
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		<description><![CDATA[An informative discussion on the e-mail reflector list for the International Association of Emergency Managers for the past few days has had the subject line of &#8220;The Dirty Bomb Question&#8221;.
It started off as a technical discussion about the types of radiation likely to be generated by a so-called &#8220;Dirty Bomb&#8221; attack, and the public reaction [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_555" class="wp-caption aligncenter" style="width: 300px">
	<a rel="attachment wp-att-555" href="http://highnoonfilm.com/the-dirty-bomb-question-social-media/dirty-bomb-social-media-log/"><img class="size-medium wp-image-555" title="Dirty-Bomb-Social-Media-Log" src="http://highnoonfilm.com/wp-content/uploads/2009/10/Dirty-Bomb-Social-Media-Log-300x187.jpg" alt="Never Use A Hammer If You Need A Screwdriver" width="300" height="187" /></a>
	<p class="wp-caption-text">Never Use A Hammer If You Need A Screwdriver</p>
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<p>An informative discussion on the e-mail reflector list for the International Association of Emergency Managers for the past few days has had the subject line of &#8220;The Dirty Bomb Question&#8221;.</p>
<p>It started off as a technical discussion about the types of radiation likely to be generated by a so-called &#8220;Dirty Bomb&#8221; attack, and the public reaction to the threat. Then, as discussions do, it morphed into a more broad based discussion about public information, and the need for accurate timely information.</p>
<p>One participant made the point that social media had changed the landscape. In order for agencies to be effective in a disaster, they have to get accurate, reliable information out very quickly. Otherwise, the media and now, the public will fill that void with a mixture of fact, rumors, and misinformation.</p>
<p>Our advice for clients over the past few years has stressed the need to prepackage public information response in advance of an incident. This starts with a review of potential threats, the probability of experience that incident, and the need for public information in the event of it occurring.</p>
<p>For example, nearly every police department should have prepackaged public information ready for a natural disaster such as a tornado. It&#8217;s happened before in all 50 states, it&#8217;s highly likely to happen again, and the public will need information quickly if it does.</p>
<p>On the opposite end of the scale might be a nuclear attack in your city. It&#8217;s never happened in the United States, isn&#8217;t highly likely to happen in most cities, but if it did, the need for public information would be off the scale. Thus it&#8217;s still a good idea to have public information prepackaged for such an event.</p>
<p>After you determine your needs, then you figure out what kind of information you need to have &#8220;in the can&#8221; should the event occur. For most agencies, this will take the form of Video News Releases (VNR), press releases or at least &#8220;fill in the blank&#8221; forms for a release, dark web sites, canned radio spots or announcements, etc.</p>
<p>In recent months, more progressive agencies have added social media templates to the mix. That&#8217;s generally a great idea, and gives your agency a head start at putting out information on social networks quickly.</p>
<p>But it&#8217;s important to use the right tool for any job. The advantage of social media is that it&#8217;s timely, mobile, works well on overloaded networks, and information is easily shared with others. Despite those definite advantages, it&#8217;s not good at everything.</p>
<p>During recent incidents such as the tsunami on American Samoa, some agencies have used Twitter and Facebook to try to &#8220;feed&#8221; links to web sites or press accounts to their followers.</p>
<p>On the surface it seems like a great idea, but it amounts to using the wrong tool. Users who are in the incident area may have very limited access to the mobile network. Voice calls on the network may be difficult or impossible due to infrastructure damage, or network overloading. The chances of someone in the impacted area being able to access a 3-G network to pull up a web page are pretty slim.</p>
<p>Plus, not all web pages display well on mobile devices. Instead of deploying this strategy of &#8220;oh, just send them a link to our web page on survival after a tsunami&#8221;, instead why not have those survival tips prepackaged into short messages that will fit well into the Twitter or Facebook formats?</p>
<p>Think of it this way, a &#8220;dirty bomb&#8221; goes off in downtown Chicago, and you&#8217;re the local EMA Director. Sure, you can send out a &#8220;Tweet&#8221; with a URL link to your agencies web page on dirty bombs, and your boss will likely pat you on the back later for your forward thinking use of technology.</p>
<p>Or you can help your citizens by sending out a series of three short messages that you&#8217;ve prepared in advance.</p>
<p>MESSAGE #1</p>
<p><strong>SUSPECTED DIRTY BOMB EXPLOSION NEAR MIDTOWN. GET INSIDE A SHELTER. TURN OFF<span style="font-family: arial;"> VENTILATION. </span></strong></p>
<p><span style="font-family: arial;">MESSAGE #2</span></p>
<p><span style="font-family: arial;"><strong>SURVIVE DIRTY BOMB. GET INSIDE SHELTER. STAY INDOORS. IF NEAR MIDTOWN, REMOVE CLOTHING AND WASH HANDS &amp; FACE WITH SOAP WATER. </strong></span></p>
<p><span style="font-family: arial;">MESSAGE #3</span></p>
<p><span style="font-family: arial;"><strong>DIRTY BOMB UPDATE. STAY INDOORS. MONITOR LOCAL TV RADIO FOR INFO. CONSERVE CELL PHONE BATTERY POWER. STAY OFF PHONES. </strong></span></p>
<p><span style="font-family: arial;">If you put enough thought into it, you can distill the most important things that the public can do to protect themselves in nearly any scenario. To be effective, social media must be timely. You can&#8217;t use it to force feed your latest press releases on routine arrests, or to drive followers to your web site three times a week. They&#8217;ll quickly tire of that and simply turn off their mobile updates for your agency. </span></p>
<p><span style="font-family: arial;"><strong>AVOID SOCIAL MEDIA OVERLOAD</strong><br />
</span></p>
<p><span style="font-family: arial;">Nor can you ignore them for months on end and expect them to still be there when disaster strikes. You must provide a balance in your usage of social media. During September, my cell phone was overloaded with &#8220;Preparedness Tips&#8221; from national agencies and organizations. Well meaning to be sure, but after just a few days, damn annoying too. Don&#8217;t &#8220;preach to the choir&#8221;. If someone is aware enough to follow a public service or disaster relief organization, then their level of preparedness is probably much better than average. </span></p>
<p><span style="font-family: arial;">Law enforcement agencies are guilty of sending out their routine press releases via Twitter too. If a reporter is looking for a good story to fill that days column, then a normal press released routed via e-mail, fax, etc. is a much better tool. You want them to think of social media as their &#8220;breaking news&#8221; device. </span></p>
<p><span style="font-family: arial;">If a reporter or media contact gets a Tweet from your agency, it should be an important case, major incident, or response information. Don&#8217;t be guilty of overloading your audience with routine information on their mobile devices. While most of us carry our e-mail in our hands these days, not everyone does. </span></p>
<p><span style="font-family: arial;"><strong>TRADITIONAL MEDIA</strong></span></p>
<p><span style="font-family: arial;">Last week one of our clients in emergency management argued against all the &#8220;hype&#8221; surrounding social media. His point was &#8220;Less than 30% of all Americans have a Facebook or Twitter account. Most folks still want to get their information from TV or radio during a disaster&#8221;. </span></p>
<p><span style="font-family: arial;">It&#8217;s a great point and valid if you&#8217;re looking at the numbers, but it ignores the influence that social media has had on traditional media coverage. Watch an afternoon of Fox News or CNN. Nearly every host and reporter have incorporated their Twitter accounts, Facebook pages, or blogs into their coverage. During breaking news events, photos pour in from &#8220;I-Reporters&#8221; and Twitter updates from citizens are reported in the same breath as official press releases. </span></p>
<p><span style="font-family: arial;">All too often, the &#8220;official&#8221; press releases lag far behind the social media networks, and misinformation can spread quickly. It&#8217;s no longer a matter of &#8220;if&#8221; your agency should embrace social media, it&#8217;s clear that you can&#8217;t afford to ignore it. </span></p>
<p><span style="font-family: arial;">To be effective, you must revisit your &#8220;canned&#8221; media materials and incorporate a solid plan of how social media will be a part of it. Plan to get their first with tips that will save lives, reduce confusion, and bring stability to the situation. </span></p>
<p><span style="font-family: arial;"><strong>THE NEED FOR REVIEWS</strong></span></p>
<p><span style="font-family: arial;">Whenever we&#8217;re tasked with preparing &#8220;canned&#8221; emergency messages and public information for our clients, we always insist on incorporating a plan for those materials to be reviewed on an annual basis. </span></p>
<p><span style="font-family: arial;">In most cases, reviewed materials require little if any changes from year to year, but if that formal review isn&#8217;t incorporated into the agency&#8217;s emergency action plans, then five years can go by quickly. Suddenly, an incident occurs, and the PIO finds that their prepackaged materials are out of date. They don&#8217;t have the latest guidance, or account for major new highway construction that started last year, etc. </span></p>
<p><span style="font-family: arial;">Make a formal written review by both the PIO, and their immediate supervisors a mandatory requirement at your agency. </span></p>
<p><span style="font-family: arial;"><strong>SUMMARY</strong></span></p>
<p><span style="font-family: arial;">Use the right tool for the right job. Social media is highly mobile, near-real time communications tool. It isn&#8217;t just an extension of your PR efforts. </span></p>
<p><span style="font-family: arial;">Pushing URL Links to mobile users isn&#8217;t usually effective, and in a real incident, it may be useless. </span></p>
<p><span style="font-family: arial;">Prepackage the most important response actions that your audience can take into your incident planning. Be prepared to send those messages immediately after an incident occurs. Follow them up with the best information you have. </span></p>
<p><span style="font-family: arial;">Review your prepackaged media response kits at least annually. </span></p>
<p><span style="font-family: arial;"><br />
</span></p>
<p><span style="font-family: arial;"><br />
</span></p>
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		<title>The H1N1 Swine Flu Hand-Washing Debate</title>
		<link>http://highnoonfilm.com/the-h1n1-swine-flu-hand-washing-debate/</link>
		<comments>http://highnoonfilm.com/the-h1n1-swine-flu-hand-washing-debate/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:49:15 +0000</pubDate>
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		<description><![CDATA[How many times have you been told that &#8220;washing your hands&#8221; is one of the best ways to prevent the spread of influenza, including H1N1? Maybe you&#8217;ve even seen those clever PSA&#8217;s where they show various people washing their hands while singing &#8220;Old McDonald Had a Farm&#8221;.
Actually, most health care practitioners that I know recommend [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_549" class="wp-caption aligncenter" style="width: 300px">
	<a rel="attachment wp-att-549" href="http://highnoonfilm.com/the-h1n1-swine-flu-hand-washing-debate/handwashing/"><img class="size-medium wp-image-549" title="handwashing" src="http://highnoonfilm.com/wp-content/uploads/2009/09/handwashing-300x229.gif" alt="Docs Debate The Merits of Hand Washing" width="300" height="229" /></a>
	<p class="wp-caption-text">Docs Debate The Merits of Hand Washing</p>
</div>
<p>How many times have you been told that &#8220;washing your hands&#8221; is one of the best ways to prevent the spread of influenza, including H1N1? Maybe you&#8217;ve even seen those clever PSA&#8217;s where they show various people washing their hands while singing &#8220;Old McDonald Had a Farm&#8221;.</p>
<p>Actually, most health care practitioners that I know recommend singing &#8220;Happy Birthday&#8221; to achieve the necessary amount of time for disinfection, but copyright issues make it more difficult and expensive to use that tune on television. But we digress&#8230;</p>
<p>It turns out that hand washing may not be as effective as other mitigation steps at reducing the spread of the flu. <a href="http://www.hstoday.us/content/view/10426/149/" target="_blank">Homeland Security Today offers us a peak at the debate</a>, and some updated guidance based on it. It&#8217;s interesting reading to say the least. Don&#8217;t forget to turn off the water using the back of your arm, just like the doctors on &#8220;Grays Anatomy&#8221;.</p>
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		<title>Guidelines for Secure Use of Social Media</title>
		<link>http://highnoonfilm.com/guidelines-for-secure-use-of-social-media/</link>
		<comments>http://highnoonfilm.com/guidelines-for-secure-use-of-social-media/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 16:06:22 +0000</pubDate>
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		<description><![CDATA[The CIO Council recently released &#8220;Guidelines for The Secure Use of Social Media by Federal Agencies&#8221;.  The report is available as a Adobe Acrobat .PDF file here on our web site.
Guidelines_for_Secure_Use_Social_Media_v01-0
One of the most telling parts of the report can be found in the first paragraph &#8220;This may require the re-education of senior management officials, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The CIO Council recently released &#8220;Guidelines for The Secure Use of Social Media by Federal Agencies&#8221;.  The report is available as a Adobe Acrobat .PDF file here on our web site.</p>
<p><a rel="attachment wp-att-544" href="http://highnoonfilm.com/guidelines-for-secure-use-of-social-media/guidelines_for_secure_use_social_media_v01-0/">Guidelines_for_Secure_Use_Social_Media_v01-0</a></p>
<p>One of the most telling parts of the report can be found in the first paragraph <em><strong>&#8220;This may require the re-education of senior management officials, as barriers are often perceived to be technology issues rather than communications, policy, strategy, or management issues.&#8221; </strong></em></p>
<p>For those who still consider social media to be a cybersecurity threat (It is, but no more so than e-mail, web browsing, etc.) or an operational security threat (It is. But no more so than other communications networks. Perhaps less so) then this report should be required reading. It might also be a good tool to convince your superiors that Social Media can be incorporated into your public communications plans without putting your security at undue risk.</p>
<p>The report also points out the many advantages of Social Media to government, including greater transparency, lower cost to serve the public, and a more participatory democracy. Or you could cling to the belief that the public doesn&#8217;t have a &#8220;need to know&#8221; and reinforce everything negative that citizens associate with public service.</p>
<p>Regardless of your agencies current usage or disdain for Social Media, it&#8217;s clear that it&#8217;s here to stay&#8230;and like e-mail and the web before it, users and managers must adapt to it&#8217;s presence and begin to put in place protocols, and user training to insure that this tool isn&#8217;t used as a weapon against it&#8217;s own users.</p>
<p>Fortunately, most of the vulnerabilities are similar to previous communications technology. Users can be quickly trained to avoid risky behavior such as opening links to external documents. The report recommends additional steps to increase security, such as the construction of a government-based URL shortening service to help users avoid opening untrusted links.</p>
<p>In all, the report does a great job of balancing the very real security hazards of Social Media with the equally important benefits of it&#8217;s use. Required reading for anyone involved in using Social Media in public service.</p>
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		<title>Dixie Battleground For Swine Flu</title>
		<link>http://highnoonfilm.com/dixie-battleground-for-swine-flu/</link>
		<comments>http://highnoonfilm.com/dixie-battleground-for-swine-flu/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:57:23 +0000</pubDate>
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		<description><![CDATA[For health care professionals in the South, the war on influenza has come early this year and already &#8220;MASH-like&#8221; measures are being taken to combat the virus.  Hospitals are increasing overtime hours, setting up tents to deal with the overflow of cases, and scrambling to stay ahead of the rapidly spreading outbreak.
Lots of media accounts [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>For health care professionals in the South, the war on influenza has come early this year and already &#8220;MASH-like&#8221; measures are being taken to combat the virus.  Hospitals are increasing overtime hours, setting up tents to deal with the overflow of cases, and scrambling to stay ahead of the rapidly spreading outbreak.</p>
<p>Lots of media accounts on this story, but the best recap we&#8217;ve seen comes from ABC News, reprinted below:</p>
<div id="header">
<h1><a href="http://abcnews.go.com/"><img src="http://a.abcnews.com/images/site/printlogo.jpg" border="0" alt="ABC News" /></a></h1>
</div>
<div id="content">
<h2 id="headline">Swine Flu Hot Spots</h2>
<h3 id="dek">Southern U.S. First to Battle Deadly Flu</h3>
<h4 id="byline">By JOSEPH BROWNSTEIN<br />
ABC News Medical Unit</h4>
<p><strong>Sept. 24, 2009—</strong></p>
<p>As the nation braces for <a href="http://www.abcnews.go.com/abcnews.go.com/Health/ColdandFluNews/story?id=5781649" target="_blank">flu season</a> and a potential outbreak of <a href="http://abcnews.go.com/swineflu" target="_blank">swine flu</a>, the South already appears to be dealing with a wave of <a href="http://abcnews.go.com/Health/SwineFluNews/hospitals-ban-child-visits-mom-baby-due-swine/story?id=8640366" target="_blank">H1N1</a> cases, setting up tents to deal with hundreds of possibly infected children each day.</p>
<p>The hospitals in the southeastern United States have been dealing with a high volume of likely swine flu cases several months before seasonal flu typically hits, and some fear the strain may be moving north &#8212; and everywhere else.</p>
<p><strong>Track outbreaks of the H1N1 virus across the country at the CDC&#8217;s <a href="http://www.cdc.gov/h1n1flu/updates/us/" target="external">FluView Website</a></strong></p>
<p>&#8220;It&#8217;s <a href="http://www.abcnews.go.com/abcnews.go.com/Health/SwineFlu/story?id=7469098&amp;page=1" target="_blank">spreading everywhere</a>,&#8221; said Dr. James C. Turner, executive director of the department of student health at the University of Virginia and president of the American College Health Association (ACHA). &#8220;It&#8217;s a typical <a href="http://www.abcnews.go.com/abcnews.go.com/Health/wireStory?id=8576641" target="_blank">flu season</a>, but the thing that&#8217;s so bizarre is it started in late August.&#8221;</p>
<p>In the most recent report from the ACHA, Turner noted that cases among college students in the South appeared to be decreasing. However, &#8220;there have been significant increases in disease activity in the Midwest, Mid-Atlantic, Northeast and Rocky Mountain regions of the country.&#8221;</p>
<p>While Turner said his campus sees 15 to 20 new patients a day with likely swine flu, some other areas of the South are being hit harder.</p>
<p>&#8220;Three-hundred-fifty [kids] a day are coming in, and about half of those have flu-like symptoms,&#8221; said Sara Burnett, a spokeswoman for Le Bonheur Children&#8217;s Medical Center in Memphis. &#8220;We put up a tent two weeks ago to help screen those kids.&#8221;</p>
<p>Dr. Keith English, director of infectious disease at Le Bonheur, said that the hospital&#8217;s emergency department is seeing roughly double the number of patients it would at this time in a typical year.</p>
<p>English said roughly half of the patients presenting at the hospital showed symptoms of influenza, with about 57 percent of the patients who were tested having swine flu.</p>
<p>The Centers for Disease Control and Prevention recommends that hospitals not take samples to determine definite swine flu, so cases are classified as likely swine flu by observing the patient and making the determination in the clinic.</p>
<p>Le Bonheur is not the only hospital to set up triage tents for possible swine flu patients.</p>
<p>At Dell Children&#8217;s Medical Center in Austin, Texas, tents also have been set up to deal with a daily flow of patients that has more than doubled past 330 when compared to typical totals &#8212; around 160 during this time of year.</p>
<p>Similar problems are happening elsewhere in Austin.</p>
<p>&#8220;We are overflowing with patients &#8212; none of whom are very ill &#8212; thank goodness,&#8221; said Dr. Ari Brown, a local pediatrician, in an e-mail to ABC News. &#8220;I saw one young man with flu who was the 17th player of his varsity football team to have [swine flu] &#8212; [it's] spreading like wildfire.&#8221;</p>
<p>And officials at Vanderbilt University Medical Center in Nashville told &#8220;World News&#8221; they have seen more than 5,000 patients with flu-like symptoms so far this month. Its children&#8217;s emergency department has increased its staffing by 50 percent.</p>
<p><!-- page --></p>
<h3>Theories for the Spreading Pattern</h3>
<p>While it is difficult to be certain about why the swine flu has spread in the fashion it has, physicians did have some possible explanations.</p>
<p>&#8220;We think that these regions are seeing later activity because schools don&#8217;t start until later,&#8221; said Turner of the less-affected regions of the country.</p>
<p>He said many cases probably are a result of students either catching swine flu in their communities or places they traveled during the summer, then bringing the virus with them to campus.</p>
<p>For different reasons, other regions have been less affected.</p>
<p>Dr. Christian Sandrock, an assistant professor of pulmonary and critical care medicine at the University of California, Davis, works in a region that has seen perhaps the fewest cases this season.</p>
<p>&#8220;We haven&#8217;t really seen it hit the emergency departments and clinics in hospitals yet,&#8221; he said. &#8220;We definitely weren&#8217;t untouched in June and July.&#8221;</p>
<p>Weather, he said, may account for the difference.</p>
<p>&#8220;We tend to have less humid, much dryer air,&#8221; he said. That often accounts for less respiratory illness.</p>
<p>He also noted the heavy rains that have led to flooding in some areas of the South, which also brought more people from the outdoors, and California has had relatively nice weather.</p>
<p>Sandrock said California tends to see later ends to summer weather, and therefore, later starts to flu season.</p>
<p>&#8220;It might be we&#8217;re just going to catch up a week or two later than the rest of the country,&#8221; he said. &#8220;I don&#8217;t want to catch up, but we might.&#8221;</p>
<h4>School&#8217;s In</h4>
<p>Catching up may be what the South is doing now.</p>
<p>&#8220;Back in May, we were at a much smaller problem with H1N1 than most of the United States, and it&#8217;s not because we weren&#8217;t looking,&#8221; said English.</p>
<p>Schools closing earlier may have had something to do with that, although English said schools being in session probably would not account for all of the differences in flu rates.</p>
<p>&#8220;We&#8217;re accustomed to the same sort of thing happening every year in the winter,&#8221; he said, noting that rates rise until the Christmas holiday, then drop off, rising when schools return in January.</p>
<p>Of the current spike, English said, &#8220;We all knew that might happen when schools started back this fall.&#8221;</p>
<p><!-- page --></p>
<h3>Course of Infections Unclear</h3>
<p>While swine flu has been widespread in several areas, doctors noted that most cases can be dealt with without hospitalization.</p>
<p>&#8220;Most of those children are not severely ill, and [are] not admitted to the hospital,&#8221; said English of the patients who have come to Le Bonheur.</p>
<p>He said that 100 children have been admitted to the hospital for swine flu, with about 15 needing to go to the intensive care unit.</p>
<p>Turner added that the disease has been mild among college students, despite the number of infections it has caused.</p>
<p>Turner said he expects that swine flu cases will drop, and that public health officials should take advantage of the opportunity that will provide.</p>
<p>The disease has caused 21,000 infections in college students nationwide, he said, but only 37 hospitalizations and no deaths thus far.</p>
<p>&#8220;I think as we&#8217;ve got into it, more people are comfortable with the fact it&#8217;s a mild disease,&#8221; said Turner. However, he warned, complacency may present a problem.</p>
<p>&#8220;This is technically the second wave,&#8221; he said, the first coming last spring.</p>
<p>&#8220;For this wave, I would imagine that college campuses will have new cases appearing for anywhere from four to six weeks,&#8221; he added. &#8220;By November, we&#8217;ll probably be through this wave, which will give us the opportunity to get students vaccinated for H1N1.&#8221;</p>
<p>And that will be important to prevent spread of the illness.</p>
<p>&#8220;It hasn&#8217;t spread to the community yet where the most vulnerable people may be,&#8221; said Turner. &#8220;I suspect that we will see it go out in the community, into teenagers and to schoolchildren.&#8221;</p>
<p>And while only a minority of children with swine flu need hospitalization, parents should remain vigilant, said English.</p>
<p>&#8220;We&#8217;ve seen otherwise healthy children develop complications of the flu,&#8221; he said, because of secondary infections.</p>
<p>&#8220;While it is true that most patients are not having severe complications, some of them are,&#8221; said English. &#8220;We just don&#8217;t know yet [what] the total number of patients with life-threatening disease will be.&#8221;</p>
<p>&#8212;&#8212;&#8211;</p>
<p>For more information on the web: <a href="http://cdc.gov/h1n1flu/updates/us/" target="external">CDC H1N1 Map</a></div>
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		<title>Support HR 2160 Amateur Radio Emergency Communications Enhancement Act</title>
		<link>http://highnoonfilm.com/support-hr-2160-amateur-radio-emergency-communications-enhancement-act/</link>
		<comments>http://highnoonfilm.com/support-hr-2160-amateur-radio-emergency-communications-enhancement-act/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:51:02 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://highnoonfilm.com/?p=535</guid>
		<description><![CDATA[
One of the most valuable resources to the emergency management community are amateur radio operators. &#8220;Hams&#8221; provide a valuable backup communications option that is largely independent of other infrastructure such as commercial electricity, telephone, and Internet connectivity.
History has shown that just when we think amateur radio has become an unnecessary relic of an earlier era, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a rel="attachment wp-att-536" href="http://highnoonfilm.com/support-hr-2160-amateur-radio-emergency-communications-enhancement-act/whenallelsefails/"><img class="aligncenter size-medium wp-image-536" title="New Bill Aims to Protect A Valuable EM Resource" src="http://highnoonfilm.com/wp-content/uploads/2009/09/WhenAllElseFails-299x300.png" alt="New Bill Aims to Protect A Valuable EM Resource" width="299" height="300" /></a></p>
<p>One of the most valuable resources to the emergency management community are amateur radio operators. &#8220;Hams&#8221; provide a valuable backup communications option that is largely independent of other infrastructure such as commercial electricity, telephone, and Internet connectivity.</p>
<p>History has shown that just when we think amateur radio has become an unnecessary relic of an earlier era, natural or man made disasters demonstrate how fragile our communications networks really are.</p>
<p>But hams face increasing opposition from both private deed restrictions, and municipals codes that restrict their ability to erect the antennas necessary for their operation. While these may be seen as legitimate efforts to beautify a neighborhood, they do so at the expense of our shared security.</p>
<p>There is currently a bill in the House that seeks to provide some reasonable protection for these volunteers. HR 2160-The Amateur Radio Emergency Communications enhancement Act of 2009 is gaining some momentum, with three more cosponsors lending their support:<br />
Congressmen &#8212; Geoff Davis (R-KY-4), Bill Posey (R-FL-15) and  Michael<br />
Turner (R-OH-3) &#8212; pledged their support for HR 2160<br />
&lt;<a href="http://www.thomas.gov/cgi-bin/query/z?c111:H.R.2160">http://www.thomas.gov/cgi-bin/query/z?c111:H.R.2160</a>:&gt;,  bringing  the<br />
total number of cosponsors to 24, including original sponsor  Sheila<br />
Jackson-Lee (D-TX-18)<br />
&lt;<a href="http://www.arrl.org/news/stories/2009/04/30/10792/?nc=1">http://www.arrl.org/news/stories/2009/04/30/10792/?nc=1</a>&gt;.</p>
<p>HR 2160 is also sponsored by W. Todd Akin (R-MO-2), Michael Arcuri  (D-NY-24), Roscoe Bartlett (R-MD-6), John Boozman (R-AR-3), Madeleine  Bordallo (D-Guam), Bob Filner (D-CA-51), Bart Gordon (D-TN-6), Brett  Guthrie (R-KY-02), Maurice Hinchey (D-NY-22), Michael Honda (D-CA-15), Mary  Jo Kilroy (D-OH-15), Zoe Lofgren (D-CA-16), Blaine Luetkemeyer  (R-MO-9), Thaddeus McCotter (R-MI-11), Charlie Melancon (D-LA-3), Dennis  Moore (D-KS-3), Bennie Thompson (D-MS-2), Peter Welch (D-VT), David  Wu<br />
(D-OR-1) and Don Young (R-AK).</p>
<p>Nothing would enhance the chance of this bill&#8217;s passage than the vocal support of professional Emergency Managers and organizations like the IAEM, NEMA, APCO, and others. We urge these groups and concerned individuals to &#8220;give back&#8221; to these dedicated volunteers by lending to your voice in support of this legislation.</p>
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